Airbnb
Led photography commissioning for Airbnb’s International Brand Campaign Expansion, curating and managing a diverse roster of international photographers across 21 shoots in Brazil, Mexico, and Korea. Collaborated closely with local hosts and talent to ensure authentic visual storytelling that resonated within each market. The campaign introduced Airbnb Categories via region-specific creative, with Brazil’s launch spot becoming the platform’s most-viewed YouTube video ever, with over 48 million views